JOP 2024
23
days of competition
04.02.2025
adidas arena celebreates its first anniversary: a year of sports, culture and lifestyle.
adidas arena celebreates its first anniversary: a year of sports, culture and lifestyle.
Inaugurated on February 11, 2024, the adidas arena is celebrating its first anniversary. More than a milestone, this event highlights an extraordinary year, marked by hosting and co-producing the Paris 2024 Olympic and Paralympic Games and a bold, urban-focused lineup.
A KEY VENUE FOR PARIS 2024: AN EXCEPTIONAL LEGACY
JOP 2024 adidas arena was one of the main stages of the 2024 Olympic and Paralympic Games, hosting spectacular events across various disciplines: badminton, para-badminton, para-powerlifting, and rhythmic gymnastics.
Key figures
With a capacity of 9,000 spectators, the adidas arena established itself as a premier venue, co-producing the event with the Paris Organizing Committee for the Olympic Games (COJO) and offering an unmatched experience. This success, widely praised, not only enhanced the appeal of the La Chapelle district but also facilitated a smooth transition to a varied and ambitious event lineup.
A SUCCESSFUL FIRST YEAR IN NUMBERS (FEBRUARY 2024 TO FEBRUARY 2025)
Since its inauguration, the adidas arena has captivated a broad audience with impressive results:
On the digital front
FEBRUARY 2025: A CELEBRATION WORTHY OF THE OCCASION
To mark its dazzling first year, the adidas arena has planned a month-long celebration in February:
Expériences immersives et interactives
Monumental photo station
A giant “1 Year adidas arena” structure will welcome visitors at the entrance, with a photographer present to capture moments. Photos will be accessible via a QR code.
Exclusive contest
Visitors can scan a QR code displayed on the outdoor screen for a chance to win a year of free tickets to events of their choice.
A vibrant tribute to an exceptional year in video:
Year 1 Wrapped (february 3)
A dynamic recap video highlighting the year’s key moments.
Mood film (february 11)
A brand video reflecting the arena’s DNA through four key disciplines (basketball, dance, skateboarding, and music).
Aftermovie (february 18)
A video recap of the month’s celebrations.
Top Moments (february 28)
A selection of favorite memories from collaborators and partners.
Original culinary experiences throughout February
Signature "1 year" burger
An exclusive recipe by Eat Is Family and Le Réfectoire.
Signature "1 year" cocktail
An exclusive recipe by Eat Is Family and Le Réfectoire.
Complimentary cake slice
for attendees who present a ticket from the February 11, 2024 inauguration.
AN ARENA OF THE FUTURE
With over 110 events planned for its first year, an expanded musical and sports program, and the upcoming addition of a 3,600 m² lifestyle space featuring a bar, restaurant, event stage, terrace, and urban sports, the adidas arena is cementing its status as a flagship venue for both the district and the city.
The arena remains committed to local youth, with gym facilities that opened last November now used by schools and associations from the 18th arrondissement, strengthening its community ties.
ADIDAS ARENA: A VISION IN MOTION
In just one year, the adidas arena has become an iconic venue in Paris’ cultural and sports scene and a key player in the sports economy. It hosted “Sport Définition,” the first Sport Business summit organized by BpiFrance, and will welcome the “Sporsora Trophies” for sports marketing on March 6.
This first anniversary marks a new step in its development, driven by a clear ambition: to offer unique experiences and bring generations together for exceptional moments.
About Paris Entertainment Company
Created in 2023, the Group brings together the Accor Arena, adidas arena and Le Bataclan. The Paris Entertainment Company deploys a unique model as an operator, creator and designer of hybrid destination venues built around iconic concert and sports venues.